Ah, the joy of the arcade scene. If you’re old enough now, you were very privileged to experience something unique and special to gaming that lost its way toward the end of the 90s.
Today they are all but extinct. But is there no profit and life in the future of the arcade?
I believe the future is bright.
My full-time job sees me create businesses and strategy plans for their longevity, I also handle marketing, create video content and promote businesses and at this time I work for one in the private health sector. It’s so painful to see one of my life long passions, the arcade gaming scene, fall by the wayside with little to no input from big companies who could now exploit this potential goldmine.
Perhaps this has been investigated? But I felt the need to at least talk about it and my interpretation of how the arcade scene could, and should dominate the gaming world of today.
Do you have a drink? Sit back, relax, and let me unravel my pitch.
Yes, the arcade scene could easily thrive if you create a culture around it, and could offer a different experience to the ‘alone at home’ despite the lack of graphical fidelity.
For this to happen it needs everyone to work in unison, a collaboration with rules set between all competitors and developers. Not onlyto create a culture, but it’s very existence could change gaming and profitability forever.
So where to start?
Something which has been lost from the gaming halls and reserved at home for the consoles. Create an elite experience, cultivate a vibrant culture where only the greatest and serious competitors go. And these players will not only be recognised, they’ll have something to play for – the true immersive, nail biting, real time experience with rewards.
Think about it, what do current arcades offer other than a high score?
Arcades need to be perceived as a status symbol for the best of the best, for people who are acknowledged for their blood, sweat, tears and dedication. And it can all start with an A.G.C (Arcade Gamers Card).
Again, back in the day the reward was a high-score on the hall of fame but that means nothing in the world of today if others don’t see and hear about it.
An A.G.C would be unique between people – that could be personalised at home, branded by the player, allowing them to customize their gamer colors and provide an avatar.
Data on the card holding high score data and B.P (Bank Points) used to unlock specific bonuses across a multitude of platforms and games. B.P is valuable and could be used in world-wide competitions against opponents, even used as a wager, or, an entrance fee.
This immediately changes the experience and creates stakes, straight away it gives the player something valuable to lose making it unique only to the arcade. The weigh up of skill and risk.
It’s creating an ecosystem and currency that can’t be increased with real world cash – only gaming skill. This is the ecosystem in which trade happens and that earns the player with self reward and respect from others. That is the hook.
How would the A.G.C work?
Cards are purchased and then put on a subscription plan, either monthly or annually. This subscription keeps the card active and it’s this that grants you access to play games. No machine would work without it.
If a card loses its subscription, all profile data, credits, high scores and B.P are retained. Only access to the machines are off.
Real world money is added and translated into credits, these credits are then used to play the machine instead of cash. The game will reward you with your high score, B.P earned on every game and offer the announcement via social networks.
B.P is used in wagers between players, to enter competitions or used to make enhancements to the game character/ship – it can buy you better weapon and armor enhancements. This purchasing would again be a trade-off, to improve your chances in the game against a trade-off in entering bigger matches that require B.P to enter.
B.P is at heart used as a strategy between games to get better scores and increase rewards. playing into the 3 step cycle of ‘Obstacle – Risk – Reward’.
Gamers could purchase an adapter for their home computer which allows them to update their profile, add their email, customise their colours, link their game session to twitter, Facebook and live stream channel. Or this could be handled via an online account.
Arcade cabinets will be fitted with online capability, with cameras and microphones – no exception.
Gamers are free to select opponents from any region around the world at any time. With camera enabled you’re able to view and hear your opponent – but the feature, as with audio, is optional. Should the player disable this, their profile avatar is used in replacement.
The A.G.C can also update users/followers via social media on player progression, as well as activate the live streaming channel of their choice.
Arcade games do need to change, but not to compete with the home users. These games should only be exclusive to arcades and never released on any other platform. This brings value, experience and exclusivity to the arcade, in only one place. This increases its value.
I’m going to use the X-Box game Steel Battalion as a reference to this concept and dramatization.
You stand outside the Mech Wars cabinet, a player comes out, upset they just lost. You pull your A.G.C out from your pocket, you’ve spent months earning enough B.P for better weapons and to gain entrance fee into an elite online battle that could either cripple your points, or triple them.
You slide the door back – presented with an array of buttons, a throttle and flight stick with the dim glow of the CRT illuminating the interior. You sit and slide the door shut.
You insert the A.G.C into the slot, the red glow around it rolls over to green. Your stats come up, you authenticate the use of 1500 B.P in an 8 vs 8 competition with the reward being 4500 B.P. The HUD flies up with your teams stats. With camera and audio enabled you see their faces and country flag. A message asks if you would like to live stream the game to your twitch channel, you say yes. Mission is annihilate the enemy, another 8 manned team. You know they have also have spent hours getting to the level of skill you have. Twitch viewer count starts racking up, your followers know this is a big game for you.
You spend all your B.P on arming your mech with improved weapons.
The counter resets, the lights flicker, the cockpit around you hums into life. You have visual – a plane hanger, your team in front of you. Team leader speaks real-time and waves on the camera wishing you all luck. The door of a transporter plane opens, the wind whistling and a 300 ft drop to the LZ.
The mechs in front launch, you push hard on the throttle stick, you’re out.
You rotate the flight stick, you see your team-mate.
You ignite the boosters for a soft landing – touchdown. You’re surrounded by jungle.
You all move forward.
The sound of every mech footprint vibrates to the cockpit via surround sound speakers. With all your other bank points spent on arming your mech with shields and missiles you know it’s all or nothing. Only your skill will see you through this.
You’re in the clearing, you see your first target, you pull the flight stick aiming the vulcan cannon at the enemy, you open fire…
It’s the stakes of losing that make the arcade experience enthralling and it’s this that I believe has been lost from older arcade games, with the home experience now capitalizing and surpassing this.
With a monthly subscription and the use of credits this will keep currency coming in making a sustainable business.
Any tampering or cheating results in life ban, no exceptions.
Further exposure can be through the use of arcade conventions, competitions exclusive to the group. Competition winners could earn items exclusive to the game made in limited supply as a trophy.
I never saw gaming as a sport. E-Sport or otherwise. This could make gaming its own competition – instead of tagging along.
The arcade was (and sometimes is) a great experience. But a lack of innovation and focus has seen a decline in interest, and slot machines do not count here.
It is the experience that counts and the show of skill that rewards. Give people a platform to showcase their skill not just within the arcade, but to the world.
Give them that forum to come together face-to-face and enable the arcade to reach the heights it once soared.
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